Our business purpose is to help our clients and customers create demand – to grow their business faster and beyond the level to which they would grow organically.
Following the recent economic disruption, enterprises of all types and sizes have fundamentally changed their buying processes, and changed their patterns of decision-making. Companies have redefined the business, technical, personal, and political value they want from their investment of scarce budget dollars. They have changed their expectations of partners, suppliers, vendors, and, yes, of sales people and service providers.
Today, perhaps more than in past years, it has become more difficult to differentiate oneself and one’s products. And yet, it is now more important than ever to do so.
The past several years have caused many of our clients to question their assumptions about organic growth in their markets and, subsequently, to change the way they go to market and attempt to create demand, not just fulfill it.
The new market realities demand different proficiencies, different skill sets, different processes, and a different comfort zone that creates demand and differentiates us in a tough economy – we need to re-focus on some things that will be needed for us to succeed moving forward in this new and different time.