How We Work

As we come to know you and your organization, we work to demonstrate early on our credibility and competence, our insight and relevant expertise. We do so in order to “earn the right” to conduct a comprehensive discovery – a deep and insightful understanding of your situation and challenges. This discovery may be formal or informal, instrumented or not – it is always both practical and insightful.

In order not to waste your time, this discovery will always come before any detailed recommendation.  This is what we teach and we do what we teach.

We offer a comprehensive set of learning solutions that will be tailored and customized to fit the current challenges.

Most of the learning solutions we have built ourselves. The Beyond the Product™ series of programs have been built to reflect our more than 30 years of working with some of the most demanding and discerning sales and marketing organizations on the planet.

In a few specific areas, we work with world-class content suppliers combining their superior intellectual property with our implementation expertise – The TRACOM group is a primary example of this kind of collaborative relationship.

A Lasting Impact

The solution we recommend will reflect, not simply training content, but elements designed to embed enduring performance improvements in your organization. A solution that is meaningful and closely connected to your sales culture, practices, people, priorities, and processes. Delivering the right content in the right way is important, but a small part of an effective learning solution. For a fully integrated solution, we add your insight – the context of your real-world business environment, your markets and customers, your competitive situation and challenges, and your leadership. We will execute on the implementation strategy we agree upon and evaluate the effectiveness of sales training at multiple levels. We will monitor and assess the implementation’s effectiveness on your organization as a whole as well as the individuals who take training. To facilitate the transfer of knowledge and skills from the training environment to the job itself, we will work with you to lay out a game plan that will ensure systematic follow-up and support after the sales training is over. Finally, we will measure the impact of the learning intervention in terms your CFO will appreciate.

WHY CHOOSE US?
What We Do

We help our clients and customers learn to more efficiently and more effectively create demand – to grow their business faster and beyond the level to which they would grow organically.

How We Work

As we come to know you and your organization, we work to demonstrate early on our credibility and competence, our insight and relevant expertise. We do so in order to “earn the right” to conduct a comprehensive discovery – a deep and insightful understanding of your situation and challenges.

JBK Team

For more than 30 years, the JBK team has helped companies develop, sustain, and enhance their competitive advantage through the implementation of world-class training and organizational development strategies.

CORE CAPABILITIES
  • “Sales-Ready” Product Training
  • Sales force Capability Assessment
  • Core, Consultative Selling Skills
  • Interpersonal Selling Skills
  • Negotiation Strategy and Skills
  • Engaging with Supply Chain Strategies
  • Opportunity Management Process
  • Executive Calling and Credibility
  • Selling to the CXO
  • Sales Leadership Skills and Process
  • Solution Differentiation Skills
  • Major Account Management
  • Marketing Support of the Sales Process
  • Managing Indirect Channels
    • OUR CORE TEAM MEMBERS

    For more than 30 years, the JBK team has helped companies develop, sustain, and enhance their competitive advantage through the implementation of world-class training and organizational development strategies.