Who we are

Jack B. Keenan, Inc. (JBK) is a specialized B2B sales-skills and process-training firm. For more than four decades, we’ve helped technology-driven companies create demand, build trust, and win more business by improving how their teams engage customers.

Learn more Meet our programs

What we believe

We help teams build trust, create demand, and win more business through proven frameworks and practical coaching.

Proven frameworks

Account Due Diligence™ (ADD) and Selling Beyond the Product™ (SBP) give teams clear language, structure, and repeatable steps.

Skills that stick

Practice-driven workshops and tools—reinforced by leadership coaching—turn learning into daily habits.

Show up smarter

Better research and preparation lead to sharper questions and stronger first impressions.

Trusted-advisor selling

A six-stage discovery approach helps teams uncover what matters, guide decisions, and create long-term value.

Measurable impact

Better discovery, stronger relationships, healthier pipelines, and higher win rates.

How we work

Each engagement is customized to your goals and designed for measurable impact.

Discovery & scoping:

Align on goals, markets, buyer roles, and competitive realities.

Customization:

Build case studies around your customers and scenarios.

Delivery formats:

ADD (two 90-minute sessions + five days of guided practice), SBP (hands-on workshop), and Coaching SBP for managers (standalone or integrated follow-up).

Measurement:

Clear success criteria and post-training checkpoints.

Meet our team

Our leadership team combines decades of selling, coaching, and program-delivery experience.

Jack B. Keenan

Founder & Chairman

Jack founded JBK over 30 years ago and has trained thousands of salespeople and leaders worldwide. He brings deep experience in complex B2B sales, coaching customer-facing teams to build trust, uncover needs, and create demand.

Jonathan M. Sabol

President

Jon leads JBK’s programs today, combining decades of sales leadership with hands-on delivery of Account Due DiligenceTM and Selling Beyond the ProductTM. He is known for bringing clarity, structure, and practical coaching to help teams consistently elevate performance.

JBK Core Team

Our senior consultants and session leaders bring global experience in B2B sales, leadership, and learning design.

Debbie Gaeta

Program Manager

Senior sessions leader; spans Korea–USA work delivering sales, leadership, culture change, and e‑learning.

Jane Sample

Senior Sessions Leader, Business Development Manager

Senior instructional designer and session leader since 1994; drives learning through practical, business‑relevant activities.

Julie Yozamp

Senior Learning Solutions Consultant

Senior instructional designer and session leader; co‑author of sales programs; improves performance via custom solutions.

John Epstein

Senior Session Leader

Senior session leader with B2B sales roots; excels in global facilitation, mentoring, and program certification.

Yoshi Kashiwagi

Senior Sessions Leader, Business Consultant

Bilingual senior sessions leader and instructional designer; 25+ years improving sales and training in high tech.

Walter Uhl

Senior Sessions Leader

Senior sessions leader with 25+ years in complex sales; ex‑HP/Xerox; expert in processes, methodologies, and big‑deal coaching.

Mandy Chung

Senior Sessions Leader

Senior leader from Nielsen China; builds high‑performing teams, drives client growth, and speaks English, Mandarin, Cantonese.

Chris Bowers

Principal Consultant

Principal consultant and seasoned executive; leads HR, M&A, and Climate Tech ops; COO/advisor driving growth and governance.

Matthew Yi

Senior Sessions Leader

Senior consultant bridging Korea–USA; leads sales, leadership, culture change, and distance‑learning for major corporates.

Mark Freeman

Senior Consultant

Experienced sales and management consultant; 30+ years driving consultative selling, presentations, and mentorship at Xerox.

Michael Fritsch

Sr. Advisor/Consultant

Executive consultant at Jack B. Keenan Inc., delivers business solutions and ROI in technology, manufacturing, and solar.

Trusted by Leading Companies

We work with organizations across industries—from Fortune 500 leaders to high-growth innovators—helping technical teams selling complex solutions strengthen their sales skills, improve processes, and drive growth.

Deeper Discovery

Teams surface needs that competitors miss and position value early.