What We Do

We help our clients and customers learn to more efficiently and more effectively create demand – to grow their business faster and beyond the level to which they would grow organically.

How do we do this?

Well, we’re learning people, so we focus our efforts and energies on the design, integration, customization, and implementation of learning for your customer-facing people.  We apply a professional understanding of adult learning techniques and human behavior change to the sales, service, marketing, and leadership challenges of your business.  We make the learning work.

But we’re also business people, so we know how to turn that learning into the adoption of new behaviors that impact clients and customers in ways that compel them to want to work with you and your organization more than their other options, producing revenue and profits.  We make the learning work.

We do what we sell

We do what we sell.

We’re a group of people who love what we do and who do what we sell and what we teach.

We don't do "generic" training

We don’t do “generic” training

Every field organization is different, with different customers, competition, products, price points, services, strengths and weaknesses.  Content and processes that are not designed with you and your organization in mind is an opportunity missed.

We focus our efforts and energies on the design, integration, customization, and implementation of learning for your customer-facing people.

We begin with stable, proven content and combine this with application to live opportunities and application practice with tailored content and case studies customized to your solutions and customer types, along with context created with messages from your own organizations leadership.

When done right, this learning impacts behavior that produces a lasting return to the business – one that appreciates in value over time as the learning becomes a part of your company’s common selling practices.

WHY CHOOSE US?

What We Do: We help our clients and customers learn to more efficiently and more effectively create demand – to grow their business faster and beyond the level to which they would grow organically.

HOW WE WORK

As we come to know you and your organization, we work to demonstrate early on our credibility and competence, our insight and relevant expertise. We do so in order to “earn the right” to conduct a comprehensive discovery – a deep and insightful understanding of your situation and challenges.

WHY CHOOSE US?

For more than 40 years, the JBK team has helped companies develop, sustain, and enhance their competitive advantage through the implementation of world-class training and organizational development strategies.

CORE CAPABILITIES

  • “Sales-Ready” Product Training
  • Sales force Capability Assessment
  • Core, Consultative Selling Skills
  • Interpersonal Selling Skills
  • Negotiation Strategy and Skills
  • Engaging with Supply Chain Strategies
  • Opportunity Management Process
  • Executive Calling and Credibility
  • Selling to the CXO
  • Sales Leadership Skills and Process
  • Solution Differentiation Skills
  • Major Account Management
  • Marketing Support of the Sales Process
  • Managing Indirect Channels

OUR CORE TEAM MEMBERS

For more than 40 years, the JBK team has helped companies develop, sustain, and enhance their competitive advantage through the implementation of world-class training and organizational development strategies.