Sales & Marketing

We offer a comprehensive set of proven programs and processes for your sales and marketing teams that will give them the core skills and techniques to better understand and influence customer decisions, improve their ability and willingness to call higher, wider, and deeper, and win more business. Sales and pre-sales support professionals will learn how to more effectively position themselves and your value to your customer’s decision-makers, to efficiently analyze a customer’s environment, and to develop the right competitive strategies and tactics that win business. They will enhance their role as strategists, by choosing competitively-advantaged approaches in their sales campaigns, as influencers, by understanding how and in what direction to guide their key contacts, and as team leaders by integrating proven, repeatable processes for managing high value, complex sales campaigns. Marketing professionals will learn techniques for collaborating with sales on marketing deliverables that support the type of sales process needed to win more customers. Find out more about what our programs have to offer your sales and marketing teams.